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Portfolio Company News: Soft SurroundingsCatalog company Soft Surroundings has sold a majority stake to private equity firm Brentwood Associates, reported Women's Wear Daily. Terms of the transaction, such as the investment stake, were not disclosed. Eric Reiter, partner... read more
Portfolio Company News: Soft SurroundingsA few weeks after closing a deal for Sundance Holdings Group, Brentwood Associates has taken a majority stake in Soft Surroundings, reported the Dow Jones LBO Wire. While Sundance found its target demographic in the 35-year-old and older... read more
Firm News: Company AcquisitionSoft Surroundings, a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products and home furnishings, announced that it has sold a majority interest in its company to form a strategic partnership... read more