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Soft Surroundings Sells Majority Stake to Brentwood Associates, Reports WWD

Portfolio Company News: Soft Surroundings

Catalog company Soft Surroundings has sold a majority stake to private equity firm Brentwood Associates, reported Women's Wear Daily. Terms of the transaction, such as the investment stake, were not disclosed. Eric Reiter, partner...

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Brentwood Steps Into Soft Surroundings in Latest Apparel Play, Reports LBO Wire

Portfolio Company News: Soft Surroundings

A few weeks after closing a deal for Sundance Holdings Group, Brentwood Associates has taken a majority stake in Soft Surroundings, reported the Dow Jones LBO Wire. While Sundance found its target demographic in the 35-year-old and older...

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Soft Surroundings Announces Majority Investment From Brentwood Associates

Firm News: Company Acquisition

Soft Surroundings, a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products and home furnishings, announced that it has sold a majority interest in its company to form a strategic partnership...

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