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New Men’s Underwear, Briefly

Here’s a news flash: Guys don’t like shopping for underwear. Luckily, the same retail forces that disrupted razors, eyeglasses, luggage, mattresses and hair-loss treatments, have set their sights on men’s drawers. In the last decade, a handful of upstart labels are trying to dethrone old faithfuls like Hanes and Calvin Klein. Hate going to the store? Buy direct online. Forget to replenish worn-out pairs? Get a subscription. Can’t choose? Buy several and return rejects for free. Newcomers like Tommy John and CDLP are also using high-tech fabrics that promise to stay dry, odor free and comfortable, even in swampy conditions. Still can’t decide? We gave six upstart brands a test run, so you don’t have to.

Founded a decade ago, Tommy John is the Harry’s Razor of the men’s underwear market, with more than six million pairs sold through its website or at big American retailers like Men’s Wearhouse and...

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