Operating Executive | GTM Strategy & Enablement
Terence McPherson is an Operating Executive at Brentwood Associates, where he partners with portfolio company leadership teams to drive commercialization strategy, revenue acceleration, and operational execution. He works closely with management to align strategic priorities with measurable initiatives, improve forecasting and KPI visibility, and enhance cross-functional coordination across growth, product, and finance teams.
Prior to joining Brentwood, Terence held senior growth and strategy roles at Via, where he led enterprise go-to-market initiatives and supported public-sector and B2B partnerships. He built scalable operating systems to improve revenue predictability, strengthen cross-functional collaboration, and drive measurable margin expansion. Earlier in his career, Terence worked at Deloitte Consulting, advising executive teams on strategic planning, operational improvement, and performance management.
Terence brings a structured, data-driven approach to value creation, with particular focus on translating executive strategy into actionable programs that deliver sustainable financial outcomes.