Founded by Jim Potesta and Marty Reichenthal in 2013, Afterburn Holdings is the Orangetheory area developer for the Houston metropolitan area. The Company has successfully developed the Houston region for Orangetheory opening several top-performing studios and overseeing the opening of studios by other franchisees in the area. Afterburn Holdings has become a strong platform positioned to continue its growth with new studio openings and add-on acquisitions.
Orangetheory Fitness is a highly differentiated, interval fitness concept that combines heart rate monitored training and in-class technology for one of the most efficient workouts ever created. The full body workout utilizes treadmills, rowers, weights and more to help members elevate their heart rate to the “Orange Zone” or 84-91 percent of their estimated maximum heart rate. Twelve minutes in the Orange Zone raises your heart rate and makes you burn more calories for up to 36 hours. When wearing the OTbeat heart-rate monitors, real-time results are displayed on large screens in the studio. The Orangetheory system has experienced tremendous growth since the concept was rolled out in 2010, having opened over 1,100 studios with no closures and was ranked #60 in Inc. magazine’s Fastest Growing Private Companies List.