Allen Edmonds is an iconic designer, manufacturer and marketer of premium men’s footwear, apparel, leather goods and accessories. Founded in 1922 and based in Port Washington, Wisconsin, the company sells its products through company-owned retail stores, online and through the wholesale channel. Allen Edmonds’ famous Goodyear welted shoes are handcrafted in Port Washington using a 212-step production process. Consistent with the company’s heritage, Allen Edmonds is committed to providing excellent products at exceptional value-for-style and quality-conscious men worldwide. Allen Edmonds has developed an extremely loyal customer base over the years by offering the finest men’s dress and casual shoes available, featuring classic American styling and fine craftsmanship.
Since Brentwood acquired Allen Edmonds in November 2013, the company commenced a lean manufacturing initiative which is expected to result in significant production efficiencies and a meaningful reduction in working capital requirements, while also reducing lead times and improving quality. The company has also taken steps to improve its retail site selection process with new analytical tools and demographic/psychographic data overlays that will improve its customer targeting efforts. Several senior management additions have also been made since closing, including the hiring of a new head of digital and e-commerce, a new head of wholesale and a new supply chain lead. In addition, the company is investing behind several direct marketing initiatives, including an enhanced catalog marketing effort to accelerate growth and increase customer engagement.