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Upward Projects, an Inc. 5000 “fastest growing company” for three years running, is a Phoenix-based hospitality company that creates inspired restaurants that are connected to the communities they serve. The company was co-founded in 2001 by Lauren Bailey and Craig DeMarco with the opening of the first Postino WineCafé in Phoenix, AZ.  In founding Postino, Lauren and Craig set out to redefine how people consume wine, creating a sophisticated, yet affordable wine bar concept that has broad appeal among various demographic groups.  Over the past 16 years, the management team has opened seven Postino restaurants, each in unique, historic buildings with memorable designs and beautiful patios.  Upward Projects also operates five other restaurants, including two Joyride restaurants, Federal Pizza, Windsor and Churn.