The company’s product offering consists of soft, unique and easy-to-wear clothing, well-priced luxury bedding, home furnishings and state-of-the-art beauty and fragrance products. Soft Surroundings serves her customer through an omni-channel marketing and operational platform built around catalog, e-commerce and retail stores.
Brentwood acquired Soft Surroundings in August 2012. Since acquisition, Brentwood has supported the Soft Surroundings management team in refining its retail store strategy, including significantly revising the new store prototype and improving site selection processes. As a result, the company has more than doubled its retail store presence, and continues to execute on an aggressive retail expansion strategy. During Brentwood’s ownership, Soft Surroundings has also grown its direct-to-consumer business by increasing its catalog circulation and launching a new home furnishings catalog title. Enhancements to and optimization of the company’s e-commerce platform continue to be a source of tremendous growth and opportunity.
Bill Barnum, Partner
Eric Reiter, Partner
Toros Yeremyan, Managing Director- Capital Markets