Brentwood Associates Acquires Sundance Catalog, Reports WWD

Portfolio Company News: Sundance Catalog

Los Angeles-based private equity firm Brentwood Associates on Monday announced it purchased a majority stake in Sundance Holdings Group, reported Women’s Wear Daily. Sundance Catalog, the company’s main business, is a multichannel direct marketer and specialty retailer with annual sales estimated at $150 million. Selling shareholders, including ACI Capital and Webster Capital, will retain a minority stake. Matey Erdos, president and chief executive officer of the Salt Lake City-based business, will remain at the helm.

“We’re looking for significant growth,” said Eric Reiter, a partner in Brentwood. “We’re looking to triple or quadruple the volume [to $450 million to $600 million]. The opportunity to grow catalogue sales, e-commerce and retail is huge. When you get the retail machine working, there’s significant growth potential. It has the potential to really scale as a business.”