LeBron James on Blaze Pizza and how it’s the key to understanding his own brand strategy

Back in the old days, most pro athletes would sign almost any and every endorsement deal available. Hold the product, smile, cash the check. Those days weren’t all that long ago (and still not completely gone), but LeBron James says his relationship with Blaze Pizza represents the future, forged in a culture of social media.…

Las Vegas company spreading its wings in airport, resort retail

Gift stores with Las Vegas-branded cups and shot glasses. Candy stores with jelly beans and chocolate wasabi peas.  America-themed stores with T-shirts of the president atop a tank with a gun barrel bearing the inscription, “You’re fired.” These businesses may vary wildly, but they all share one thing — the same Las Vegas-based owner and…

Rob Reger Named President of Wiland, Inc. Cooperative Database Division

Wiland, Inc., a provider of intelligence-driven predictive marketing solutions, today announced that Rob Reger has been named President of the company’s Cooperative Database Division. He had previously served as Senior Vice President, Solutions and Insights for Wiland’s Ultimate Data Division. Mr. Reger brings more than 25 years of industry expertise and leadership to his new role. He…