August 7, 2012 / Portfolio News
Portfolio Company News: Soft Surroundings Catalog company Soft Surroundings has sold a majority stake to private equity firm Brentwood Associates, reported Women’s Wear Daily. Terms of the transaction, such as the investment stake, were not disclosed. Eric Reiter, partner with Brentwood Associates, commented, “Brentwood invests in authentic, differentiated brands led by exceptional management teams, whose focus on…
August 6, 2012 / Portfolio News
Portfolio Company News: Soft Surroundings A few weeks after closing a deal for Sundance Holdings Group, Brentwood Associates has taken a majority stake in Soft Surroundings, reported the Dow Jones LBO Wire. While Sundance found its target demographic in the 35-year-old and older niche, Soft Surroundings, another women’s apparel company that sells through multichannel retail, caters more to…
August 6, 2012 / Portfolio News
Firm News: Company Acquisition Soft Surroundings, a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products and home furnishings, announced that it has sold a majority interest in its company to form a strategic partnership with Brentwood Associates, a leading consumer-focused private equity firm. Soft Surroundings will continue to be actively managed by CEO Tom Wilcher and…
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