Entrepreneur Magazine Quotes Moore on Success of Crocs

Featured Partner: Steven Moore

Crocs has done an impressive job growing beyond their core product while not straying too far from what made them successful, says Steven Moore, a partner at Brentwood Associates, in the latest Entrepreneur magazine.

“Given how fast it was growing on a single look, you could see the boom and bust,” Moore says in the sidebar for reporter Sarah Max’s “Business in Transformation” feature about the company no longer viewed as a fad.

Entrepreneurs need to “always be thinking about what’s next,” Moore says, but there’s a fine line between diversification and dilution.