Health and Beauty Industry Executive Jay Sung Joins Brentwood Associates

Brentwood Associates announced the addition of Jay Sung as Operating Partner and Chief Marketing Officer in its affiliate, BPE Growth & Operations, LLC (“Operations Group”).

A veteran executive with 25 years of experience in consumer products and services, Sung has extensive expertise in direct marketing, e-commerce, and multi-channel customer acquisition and retention. Most recently, he served as President, North America for The Proactiv Company, a recent carve out of Guthy-Renker and majority-owned by Nestle Skin Health, a pharmaceutical division of the Nestle Company. Previously, he served as Chief Marketing Officer at Guthy-Renker, an industry leader in the direct-to-consumer health and beauty market, best known for developing and marketing leading brands including Proactiv®, Meaningful Beauty® with Cindy Crawford, Wen®Haircare by Chaz Dean, IT Cosmetics™, and many others. In addition to his strong track record of growth with skincare and beauty brands, Sung has held marketing and leadership positions in a variety of industries including financial services, insurance, online advertising, subscriptions and wine. Jay holds a B.S. in Economics, with a dual concentration in Marketing and Accounting, from the Wharton School at the University of Pennsylvania.

“Jay’s addition to Brentwood’s Operations Group marks another exciting milestone in our effort to build a world-class operations team,” said Eric Reiter, partner at Brentwood Associates. “His experience in driving growth through direct-to-consumer marketing in environments large and small makes him a terrific addition to our team. He will work closely with our portfolio companies, with a focus on accelerating growth, as well as with the Brentwood investment team to source and perform due diligence on new opportunities.”

Sung commented, “I am thrilled to join Brentwood’s Operations Group. With the continually-evolving digital landscape, it’s important that any brand employs the best strategies for engaging today’s consumer, and I look forward to helping our companies stay ahead of the curve. My experience with marketing strategy and execution at scale, combined with the already great businesses and teams in the Brentwood portfolio, make for an exciting opportunity to create value in this rapidly changing consumer environment.”

Sung is an employee of BPE Growth & Operations, LLC, an affiliate of Brentwood and its management company, Brentwood Private Equity, LLC. The Operations Group works with Brentwood portfolio companies in a range of operating initiatives and with Brentwood in its investment diligence processes.


Brentwood Associates is a leading consumer-focused private equity investment firm with a 30-year history of investing in leading middle-market growth companies. Brentwood focuses on investments in growing businesses where it is able to leverage its extensive experience in areas such as: branded consumer products; multi-location strategies; direct-to-customer marketing, including direct mail and e-commerce; niche brands with specialty distribution; education; healthcare; and business services. Since 1984, Brentwood’s dedicated private equity team has invested in 51 portfolio companies with an aggregate transaction value of over $6 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner with entrepreneurs and senior management teams building world-class companies. For more information about Brentwood, please visit

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Health and Beauty Industry Executive Jay Sung Joins Brentwood Associates, Expands Digital Marketing Capabilities (Business Wire)