Leveraging Loyalty for Smarter Investments

Eric Reiter, partner at Brentwood Associates since 1999, says today in a Q&A with 1to1 media that customer loyalty delivers more stable and consistent growth over time than any other factor. With this mindset in place, the firm focuses on investing in brands that maintain an intensely loyal customer base.Through its analytical approach, Brentwood Associates looks to customer loyalty and satisfaction metrics, such as Net Promoter Score, to assess where any given company’s customer loyalty has been and where it’s likely to head.