Campbell’s experience in digital healthcare and change leadership accelerates the company’s progress toward expanding its digital patient care strategy.
Seattle, Wash. – MedBridge, an industry-leading digital patient engagement and clinician education solution for healthcare providers across the care continuum, announced that Donovan Campbell has been named Chief Executive Officer.
Campbell joins MedBridge after his time as Chief Operating Officer at 2nd.MD, a healthcare company that digitally connects consumers with the nation’s leading medical specialists for second opinions. While acting as COO, he helped scale the company through a period of rapid growth that saw revenue and employee count increase 10 fold over five years and membership increase to over 10 million, before its acquisition by Accolade (NASDAQ:ACCD). After joining Accolade, Campbell served as Executive Vice President of Care Solutions, leading the team that built and launched Accolade Care, a virtual telemedicine service delivering integrated primary and mental health care through a proprietary digital platform.
“It’s my privilege to join an organization innovating at the cutting edge of healthcare technology,” said Campbell. “Over the past ten years, MedBridge has made tremendous strides connecting patients to the right care with digital solutions. There’s still much work to be done, but we’re well positioned to help shape the future of the healthcare industry and change what’s possible with digital patient care.”
Campbell joins MedBridge at an important time in the company’s history, as the company focuses on aggressively expanding its digital patient care capabilities. For MedBridge, digital patient care represents an opportunity to help providers deliver better care to more patients as digital health technologies become vital to keeping up with evolving patient needs. MedBridge is focused on achieving its growth objectives through both organic growth and acquisitions. The company’s M&A strategy has two areas of concentration: (i) software solutions that enable and improve patient engagement through the delivery of in-clinic and remote care; and (ii) high quality content for providers and patients that is additive to MedBridge’s best-in-class library of content. The industry remains ripe with smaller businesses with innovative product but not the scale to exploit it; MedBridge with over 300,000 subscribed medical professionals and delivering 15 million digital patient care programs annually has significant scale.
“Brentwood is excited for Donovan to lead MedBridge through such a dynamic time in the healthcare industry,” said Craig Milius, Partner at Brentwood Associates. “Donovan has a strong track record as a leader and healthcare innovator, and his extensive expertise in healthcare technology will help MedBridge fortify its position as an industry pioneer developing digital patient care solutions that are revolutionizing how healthcare is delivered.”
Prior to his work in healthcare technology, Campbell began his career in the United States Marine Corps, serving for five years as a Ground Intelligence Officer with three combat deployments to the Middle East and Central Asia. Campbell received his MBA from Harvard University and his BA from Princeton University.
MedBridge is the solution of choice for 9 of the top 10 hospital systems and physical therapy private practices, and 6 of the top 10 home health agencies. Organizations leveraging the MedBridge Digital Care Ecosystem have already experienced striking results, including 69 percent better patient retention, 243 percent increased patient activation, and 27 percent better FOTO effectiveness scores.
Combining powerful digital patient care tools with the highest quality education, MedBridge is committed to making healthcare better for both providers and patients. Organizations across the care continuum use MedBridge to provide an enriched, digitally enabled experience that engages patients while streamlining and simplifying care. Designed with over a decade of insight from more than 300,000 clinicians and 25 million patients, MedBridge has helped thousands of organizations realize better patient outcomes. Learn more.
Brentwood Associates is a Los Angeles-based private equity investment firm with a 30+ year history of investing in middle-market growth-oriented consumer and technology-enabled business services companies. Since 1984, Brentwood’s dedicated private equity team has invested in over 50 portfolio companies with an aggregate transaction value of over $6 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner for entrepreneurs and senior management teams building world-class companies. For more information about Brentwood, please visit www.brentwood.com.
About LLR Partners
LLR Partners is a lower middle market private equity firm investing in technology and healthcare businesses. We collaborate with our portfolio companies to identify and execute on key growth initiatives and create long-term value. Founded in 1999 and with more than $5 billion raised across six funds, LLR is a flexible provider of equity capital for growth, recapitalizations and buyouts. For more information, visit www.llrpartners.com.