Pacific Catch Announces Investment From Brentwood Associates

Pacific Catch, a Westcoast Fish House serving fresh seafood inspired by the culinary traditions of the Pacific, announced that Brentwood Associates, a leading consumer-focused private equity firm, has made a significant investment in the company.  Steve Stoddard, CEO, and the former CEO of Restaurants Unlimited, will continue to lead the existing management team.  In partnership with Brentwood, the company expects to expand the Pacific Catch brand into new markets around the country.

Founded by experienced restaurant and culinary veterans Keith Cox and Aaron Noveshen, Pacific Catch opened its first restaurant in 2003 in San Francisco, CA, where its headquarters remains today.  The Pacific Catch concept is reminiscent of casual Hawaiian, Japanese, and Baja fish houses and was created to address an underserved and fragmented seafood market.  Pacific Catch offers chef-quality seafood prepared to order, with on-trend Pan-Asian, sushi, and Latin flavors, while serving the growing consumer demand for healthy, delicious food, all in a casual dining atmosphere.  The Company’s menu ranges from its popular Hawaiian Poke to Pan-Asian rice bowls to seasonal Daily Catch specials.  The Company is committed to serving the most sustainable fish available and being a positive force in the communities it serves.

“The Pacific Catch team is proud to serve a healthful, Pacific-inspired menu showcasing local ingredients to create a high-quality experience for our guests,” said founder Keith Cox.  “As we look to open new restaurant locations both within and outside of our core Bay Area market, we are pleased to have found a partner that shares our passion for great food and fantastic service and can support our vision for the concept.  Brentwood’s track record of successfully expanding leading national brands and restaurants will be valuable as Pacific Catch enters its next stage of growth.”

“Pacific Catch is a highly differentiated restaurant concept with excellent leadership, an inspiring and flavorful menu, and a great culture of supporting community and sustainability,” said Rahul Aggarwal, Partner at Brentwood. “We look forward to our partnership with Steve and the rest of the team.”

Pacific Catch represents the fifth investment that Brentwood has made in the restaurant industry in the last decade.  Prior and current restaurant investments include Zoës Kitchen, Veggie Grill, Lazy Dog Restaurant & Bar, and K-Mac Holdings Corp.

“We are very excited to work with the Pacific Catch team in realizing their expansion strategy,” said Anthony Choe, Partner at Brentwood. “The concept is resonating with customers, and has demonstrated outstanding performance to date, positioning the company well for future growth.”

Pacific Catch was represented by Veritas Corporate Law, and Brentwood was represented by Burr & Forman LLP.

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Pacific Catch is a modern, comfortable, Westcoast Fish House that combines fine-dining culinary experience with a casual California lifestyle.  Restaurant industry veterans Aaron Noveshen and Keith Cox founded Pacific Catch in 2003, debuting on Chestnut Street in San Francisco.  They have subsequently opened Pacific Catch restaurants in the Corte Madera Town Center in Marin County, 9th Avenue in San Francisco’s Inner Sunset district, The Pruneyard in Campbell, Third Street in San Mateo, The Village at San Antonio Center in Mountain View and Persimmon Place in Dublin. For more information about Pacific Catch, please visit