Wiland, Inc., a provider of intelligence-driven predictive marketing solutions, today announced that Rob Reger has been named President of the company’s Cooperative Database Division. He had previously served as Senior Vice President, Solutions and Insights for Wiland’s Ultimate Data Division. Mr. Reger brings more than 25 years of industry expertise and leadership to his new role. He will be succeeding Tom Murray, who had served in the position since 2012 and will be moving to a new role pioneering strategic initiatives for the company’s future solutions set.
“Rob’s experience, client relationships, and commitment to our industry make him uniquely qualified to lead the Cooperative Database Division,” said company Chairman and CEO Phil Wiland. “He has tremendous insight into the needs of today’s marketers as well as how the latest technology and data science can address those needs.”
Wiland’s Cooperative Database is the largest consumer intelligence resource of its kind—a repository of massive first-party data contributed by thousands of participating brands and organizations. By applying sophisticated predictive modeling techniques to this vast data, Wiland is able to deliver ultra-responsive marketing audiences for targeted media buying across all addressable channels and devices. Wiland’s superior marketing audiences, in combination with the company’s sophisticated marketing optimization and business intelligence solutions, form a comprehensive suite of products that solve today’s greatest marketing challenges.
Prior to joining Wiland, Mr. Reger held leadership positions in both data-centric and creative roles at companies including Epsilon, Datamark, Inc., Amrion, Inc., American Family Publishers, Rodale Publishing, and Prentice-Hall/Simon & Schuster. An active member of the direct marketing governance community, Mr. Reger has been part of the Data and Marketing Association (DMA) Ethics Operating Committee since 2009, having served as Chair in 2015 and 2016. He is also a five-time DMA Echo Award judge and has served on the Board of Trustees for DMA’s Marketing Edge organization.
“Wiland’s innovative, client-centric, and ethical perspective sets the standard for our industry,” said Mr. Reger. “I look forward to furthering the company’s mission to deliver the future by helping our clients achieve their most ambitious marketing objectives.”
About Wiland, Inc.
Wiland, Inc. is a provider of intelligence-driven predictive marketing solutions, including high-response marketing audiences, marketing optimization solutions, and business intelligence, serving thousands of brands and organizations in multiple industries. Leveraging the vast transaction-level data of the Wiland Cooperative Database, the company’s response prediction technology delivers products and solutions that fuel client success in all marketing channels. For more information, visit www.wiland.com.
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