Soft Surroundings Sells Majority Stake to Brentwood Associates, Reports WWD

Portfolio Company News: Soft Surroundings

Catalog company Soft Surroundings has sold a majority stake to private equity firm Brentwood Associates, reported Women’s Wear Daily. Terms of the transaction, such as the investment stake, were not disclosed.

Eric Reiter, partner with Brentwood Associates, commented, “Brentwood invests in authentic, differentiated brands led by exceptional management teams, whose focus on accelerating growth can leverage our broad industry and business expertise.”

Prior apparel investments by Brentwood include equestrian brand Ariat International and Western apparel firm Filson Holdings, both of which it exited earlier this year.