TheWrap Reports Brentwood Associates Acquires Majority Share of Sundance Catalog

Portfolio Company News: Sundance Catalog

Private equity firm Brentwood Associates has acquired a majority stake in Sundance Catalog and plans to scale the luxury retailer into an ecommerce powerhouse,¬†reported TheWrap. The move came as Los Angeles-based Brentwood sold off stock in some of its niche brands — French equestrian shoemaker Ariat International and clothier Filson Holdings — to purchase what partner Eric Reiter called “a gem.” “It was a perfect fit for us,” Reiter told TheWrap. “We’ve been tracking the business for probably half a decade.”

Selling shareholders, including ACI Capital and Webster Capital, will retain a minority ownership stake and president and CEO Matey Erdos, along with his team, will remain. Reiter said he and his associates will sit on the company’s board and advise them on how to increase their ecommerce business.