Veggie Grill, a premium fast casual brand, sought-after for its modern veggie-centric cuisine, has announced the completion of a round of equity funding. The $22 million capital raise included investments from Brentwood Associates, a private equity firm and existing shareholder of Veggie Grill; Powerplant Ventures, a venture capital firm founded by Veggie Grill’s co-founders Kevin Boylan and T.K. Pillan; and other current and new investors. With the investment, Veggie Grill will focus on expansion to new markets in the U.S., as well as growing current markets.
“As today’s consumers make the shift towards ‘veggie positive’ thinking and eating, Veggie Grill’s brand proposition positions us well for today and the future”
Offering guests craveable, innovative, veggie-centric food created using seasonal vegetables, fruits, grains and nuts prepared with bold flavors, Veggie Grill has become the premier veggie-based restaurant concept in the U.S., and is uniquely different from the crowd of “better for you” concepts in the fast casual space.
“As today’s consumers make the shift towards ‘veggie positive’ thinking and eating, Veggie Grill’s brand proposition positions us well for today and the future,” said Veggie Grill CEO Steve Heeley. “This capital raise will help support our growth into other major markets across the U.S.”
Following this round of funding, Brentwood Associates remains the largest single shareholder. “As an innovative concept, Veggie Grill has proven to be truly differentiated in the marketplace for fast casual restaurants. We look forward to our continued partnership as the brand progresses on its rapid growth trajectory,” said Rahul Aggarwal, Partner at Brentwood Associates and a member of Veggie Grill’s Board of Directors.
Founded in 2006, Veggie Grill serves bold veggie-centric food that is innovative, craveable and convenient. The premium fast casual concept offers a broad menu of bowls, entrée salads, hot sandwiches, home-style plates, and house-made desserts. With a focus on fresh, seasonal ingredients and modern flavors in a vibrant atmosphere at all 28 locations on the West Coast, Veggie Grill invites each and every guest to feel positively better. More information, locations and the full menu are available online at www.veggiegrill.com. Find us @veggiegrill on Facebook, Twitter, Instagram and Pinterest.