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Soft Surroundings Sells Majority Stake to Brentwood Associates, Reports WWD

Portfolio Company News: Soft Surroundings Catalog company Soft Surroundings has sold a majority stake to private equity firm Brentwood Associates, reported Women’s Wear Daily. Terms of the transaction, such as the investment stake, were not disclosed. Eric Reiter, partner with Brentwood Associates, commented, “Brentwood invests in authentic, differentiated brands led by exceptional management teams, whose focus on…

Brentwood Steps Into Soft Surroundings in Latest Apparel Play, Reports LBO Wire

Portfolio Company News: Soft Surroundings A few weeks after closing a deal for Sundance Holdings Group, Brentwood Associates has taken a majority stake in Soft Surroundings, reported the Dow Jones LBO Wire. While Sundance found its target demographic in the 35-year-old and older niche, Soft Surroundings, another women’s apparel company that sells through multichannel retail, caters more to…

Soft Surroundings Announces Majority Investment From Brentwood Associates

Firm News: Company Acquisition Soft Surroundings, a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products and home furnishings, announced that it has sold a majority interest in its company to form a strategic partnership with Brentwood Associates, a leading consumer-focused private equity firm. Soft Surroundings will continue to be actively managed by CEO Tom Wilcher and…

Brentwood Associates Acquires Sundance Catalog, Reports WWD

Portfolio Company News: Sundance Catalog Los Angeles-based private equity firm Brentwood Associates on Monday announced it purchased a majority stake in Sundance Holdings Group, reported Women’s Wear Daily. Sundance Catalog, the company’s main business, is a multichannel direct marketer and specialty retailer with annual sales estimated at $150 million. Selling shareholders, including ACI Capital and Webster Capital,…

Private Equity Fundraising Reaches Post-Crisis High, Reports Buyouts

Featured Partner: Bill Barnum Private equity fundraising during the second quarter of 2012 was the strongest the U.S. has seen since the third quarter of 2008, Buyouts magazine recently reported. The second quarter has been historically strong for fundraising, but totals so far this year have been so strong that if year-to-date figures were to continue into…