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August 6, 2012 / Portfolio News
Portfolio Company News: Soft Surroundings A few weeks after closing a deal for Sundance Holdings Group, Brentwood Associates has taken a majority stake in Soft Surroundings, reported the Dow Jones LBO Wire. While Sundance found its target demographic in the 35-year-old and older niche, Soft Surroundings, another women’s apparel company that sells through multichannel retail, caters more to…
August 6, 2012 / Portfolio News
Firm News: Company Acquisition Soft Surroundings, a leading direct marketer and specialty retailer of branded apparel, accessories, beauty products and home furnishings, announced that it has sold a majority interest in its company to form a strategic partnership with Brentwood Associates, a leading consumer-focused private equity firm. Soft Surroundings will continue to be actively managed by CEO Tom Wilcher and…
July 12, 2012 / Portfolio News
Portfolio Company News: Sundance Catalog Los Angeles-based private equity firm Brentwood Associates on Monday announced it purchased a majority stake in Sundance Holdings Group, reported Women’s Wear Daily. Sundance Catalog, the company’s main business, is a multichannel direct marketer and specialty retailer with annual sales estimated at $150 million. Selling shareholders, including ACI Capital and Webster Capital,…
July 10, 2012 / Portfolio News
Portfolio Company News: Sundance Catalog Private equity firm Brentwood Associates has acquired a majority stake in Sundance Catalog and plans to scale the luxury retailer into an ecommerce powerhouse, reported TheWrap. The move came as Los Angeles-based Brentwood sold off stock in some of its niche brands — French equestrian shoemaker Ariat International and clothier Filson…
July 10, 2012 / Portfolio News
Portfolio Company News: Sundance Catalog Los Angeles-based private equity firm Brentwood Associates acquired a majority stake in Sundance Holdings Group yesterday, reported socalTECH. The firm manages around $650 million in capital and specializes in consumer-focused, middle market growth firms. Financial terms of the buy were not disclosed. Brentwood said it was represented by Greenberg Traurig LLP…
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